A Strong Brand with a Strong Presence

With Best Western, you’re banking on one of the industry’s strongest brands in the world – and benefitting from it. With more than 4000 hotels in over 80 countries, Best Western is the largest marketing association of independent hoteliers in the 3- to 4-star bracket.

Every day, over 400,000 satisfied guests stay in our member hotels, where they can enjoy the perfect blend of hospitality, individuality, and the characteristic style of the particular country – all with international standards.

Founded by American hoteliers in 1946 as a cooperation of quality hotels, Best Western now exemplifies the successful concept of “always having the right hotel at the right place.” All over the world, Best Western offers a wide range of city and vacation hotels, conference hotels, sports hotels, spas, family hotels, and luxury and business hotels.

The key to success lies in expert knowledge of the market. The main tasks of the Best Western Swiss Hotels office in Bern include the marketing of partner hotels, especially online marketing. The primary objectives: acquiring new customers for partner hotels, increasing hotel occupancy rates, and increasing average room rates.

Best Western is supporting its partner hotels more and more in the area of quality and on their path to sustainability. Another success factor is Best Western Rewards®, the program for regular customers, currently numbering 12 million members worldwide. Best Western’s global presence and marketing are a critical factor in this program.