Acquiring Customers – and Keeping Them.

Retaining Customers, Attracting Regular Customers, Optimizing Costs

Regular customers are the best kind of customer – but do they generate enough revenue? Do they wander off or lose interest? If so, why? And when? And what can you do to keep them?

Friendships must be nurtured, but that alone is not enough. Customer relationships are characterized by a cycle that has to be utilized in the most profitable way. This cycle begins with the first sign of interest and continues throughout the sales trend, all the way up to premium customers who require a little more effort to reactivate after having been away, only to have them become “cold contacts” once again.

Loyalty programs are a must for generating sales. All industries take advantage of such programs – and with good reason: By using the right combination of available options, businesses can profit from a loyalty-based growth cycle that is practically self-perpetuating and self-reinforcing.

Worthwhile for the Customer, Profitable for the Hotel

Through the right combination of attractive rewards, close communication with Best Western Rewards® members, constant monitoring of individual sales development, and the use of control measures from database marketing, the strategic goals of Best Western Rewards® can be reached:

• Attracting the right customers → leads to sales and contacts
• Cultivating the right customers → leads to increased sales and multipliers
• Retaining the right customers → prevents failure and guarantees sales

Best Western Is Your Key to Global Customer Loyalty Programs

Customer loyalty programs thrive on the interest of customers, your interest in your customers, your unique selling propositions, and – most of all – your technology and reward partners.

It is nearly impossible for a single hotel to manage all of these things. First of all, the required system and effort are rather overwhelming. Second, it is the rewards and the ability to redeem them worldwide that make a customer loyalty program so appealing and successful.

With Best Western Rewards®, both you and your customer benefit from a truly great loyalty program and can leave its management to us – a perfect solution!