Turn your website advertising space into money

You have free advertising space on your website and want to use it effectively? Then become part of the Best Western affiliate program and earn 6% commission on valid bookings generated through your website. To do so, register for free with our Tradedoubler affiliate network and become our new affiliate partner.

We value a solid and trusting partnership. Therefore, we guarantee you, and moreover your customers, a best price guarantee on our website. Bookings made through our website are always the lowest price available online.

With around 4,700 hotels in almost 100 countries, Best Western Hotels & Resorts is one of the largest hotel chains in the world. But we are far from being an ordinary hotel chain! Each of our Best Western hotels is unique and unlike any other. In other words:

Best Western Hotels & Resorts - The brand family of passionate hosts. Diverse. Welcoming. Personal.

Be part of our affiliate program as easily as this

1. Register

Register for free for our affiliate network Tradedoubler.

2. Become a partner

Apply for the Best Western affiliate program and integrate our free advertising material.

3. Benefit

Earn money with every valid booking received through your website.

Your advantages as an affiliate partner

  • 6% commission on all valid bookings
  • Free participation
  • Uncomplicated handling of commission distribution
  • Worldwide known brand with a wide reach, which stands for quality, individuality and diversity
  • Attractive and trend-oriented advertising material in banner
    and text form
  • Proactive and action-oriented partner program

Advantages for your customers

  • Exclusive offers, discounts, and promotions
  • Diverse hotel portfolio in numerous destinations
  • Reliable and qualitative hotel brand partner
  • Attractive price-performance ratio
  • Opportunity to participate in the Best Western Rewards loyalty program free of charge

Affiliate program FAQ

An affiliate marketing partner program is a partnership between a company and a blog or website operator. The advertiser (= merchant) provides the blog/website operator (= affiliate) with banners and/or text links which the merchant places on the website.

For each valid booking generated via the website/blog, the affiliate partner receives a commission.

As an affiliate, one thus promotes a product or service of other companies on one's own website or blog in the form of banners and/or text links. In return, the affiliate partner receives a commission for the referral.

No, there are no costs for registering for the affiliate program, nor for the ongoing participation.

A booking is considered valid when the guest has departed, and the booked overnight stay has actually taken place. In addition, the booking must be provided with the affiliate partner program parameter (IATA=00224860) in our system. Cancelled bookings are not valid and will therefore not be paid.

If a booking is generated via a connected partner website, we first check whether the booking number is provided with the parameter IATA=00224860 in our system. The parameter must be built into every deep link of our advertising material and is later used to assign the publisher website to the booking.

If this is the case, we check whether the guest has already left, and the overnight stay has therefore actually taken place. The commission can only be paid out when the guest has left. Therefore, it is not possible to state a generally valid duration of a settlement process.

Once the guest has left, we accept the booking generated from the partner website and the commission is then distributed via our affiliate network Tradedoubler.

Adapted to our currently integrated marketing campaigns, we provide you with trend-oriented advertising material free of charge. This includes not only catchy text ads, but also static and animated banner ads.

We offer you the opportunity to advertise a variety of attractive offers directly to your customers:

  • Stay 3 nights, pay 2
  • Best Western Weekend
  • thematically clustered offer packages
  • and much more...

You can not only include offers on your website, but also link directly to destinations, holiday regions or selected Best Western hotels. Flexible and customisable according to your individual needs and customer requirements.

Throughout the year, our regularly changing marketing campaigns offer your customers a wide range of benefits that you can present on your website:

  • changing Best Western Rewards points promotions
  • seasonal travel campaigns
  • and much more...

In order to be able to guarantee functional tracking, the so-called deep links must be structured in a certain way. One of the most important components of the deep links is always the IATA =00224860, which is assigned to the partner Tradedoubler. This parameter must always be included at the end of each deep link.

How exactly you create so-called deep links including the necessary IATA=00224860 can be found here.

In addition, the consent of our site MUST be accepted by your customers. If the consent is rejected, we cannot guarantee that we will record the booking generated by you as a Tradedoubler booking.

The general use of the trademarked names: "Aiden by Best Western", "Best Western", "Best Western Plus", "Best Western Premier", "Best Western Premier Collection", "Best Western Signature Collection", "Sure Hotel by Best Western" or "Sure Hotel Collection by Best Western " as part of a keyword advertising word combination is only permitted with written permission. This also includes incorrect spellings, such as misspelled letters.

We are here for you!

Do you have any questions about the Best Western affiliate partner program, or do you need advertising material in a different format?

Feel free to reach out by email: digitalmarketing@bwhhotels.de